| Tonghui Update January/February | ||||||||||||||||||||||||
| ROLLER COASTER | |||||||||||||||||||||||
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Under icy blue skies, in the middle of January, actor and extras went for a total of 14 journeys though the loops and curves of the Roller Coaster at the Shijingshan Amusement Park in Western Beijing. In this advertisement for Gree the energy saving attribute of their air conditioner /heating units was contrasted with what your utility bill might be. The screaming horrors of the roller coaster were amplified with a Flint in post by colour correcting the tracks, keying out the blue skies/replacing them with foreboding storm clouds and an edit that in seven seconds takes you through the adrenaline rush from multiple perspectives. For close ups and moving shots the camera was magnetically locked and strapped to the nose cone of the coaster; for fixed shots the camera was mounted to the side of the tracks or platforms were built. On the Ferris Wheel the final shots were filmed with windows removed and then recreated in post to create a zooming out effect. Then again the icy blue skies were keyed out, but this time replaced with puffy white clouds with a friendlier look to them. If only the weather was so easy to control in real life! Length: 30" Director: Surong Agency: Heng Gao Client: Gree Turnaround*: 9 days 1.Opening Shot 2. Closing Shot (*contract signature to final client copy delivery) | |||||||||||||||||||||||
| DIRT NINJAS | ||||||||||||||||||||||||
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This spot begins by rushing viewers though the drainage hose of a Haier 'Superboys' washer into the water where close inspection of the fabric of washing clothes reveals Dirt Ninjas floating around rather complacently. Two new features of the Superboys washer are explained/demonstrated and the Dirt Ninjas finally flee in terror as they are whirlpooled and rinsed out of the fabric. | This fanciful concept was brought to realization using Softimage systems, compositing and whirling multiple elements and effects into an aqua-marine tinted daydream. The filmed elements were completed at Beiying studio using green and blue screens. An experienced stunt coordinator was brought in to harness, suspend, float and swing chubby actors in black tights across the studio in various positions and expressions. Length: 30" Director: Xinfeng Agency: Oligivy & Mather Client: Haier Turnaround: 19 days A. 'Superboys' washer an instant before rushing through hose B. 'Bubbled' Complacent Dirt Ninjas ADDENDUM The Tonghui Roller Coaster spot is our eighth for Gree in the last two years. Let us help you too. Build vigorous, positive relations with your clients through our consistently good work, consistent reasonable price, rapid turnaround and by us building a distinct creative team for each project.
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